Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
Latest Episodes
#145 Media Interviews, Articles & Podcasts: Which Ones Actually Build Your Practice
A conference invitation, a podcast request, a journalist asking for comments, or the idea of hiring a PR agency — these can all be worthwhile opportunities, but they take time. In this episode, Sylvia Garibaldi breaks down how to decide which o...
#144 Should You Be In Directories? What AI Checks First
About one in three people now use AI tools like ChatGPT every month to find local professionals — up from less than one in ten just a year ago. So when someone asks AI to recommend a lawyer, mediator, or divorce professional near them, is your ...
#143 How Successful Lawyers and Mediators Use ChatGPT and Claude for Referrals
There's a way to build stronger referral relationships, stay in touch with more people, and spend less time doing it — and most professionals in this space haven't figured it out yet. Sylvia Garibaldi sees the same pattern every day: lawyers, m...
#142 Why Your Marketing Is Stuck: 4 Bottlenecks and How to Fix Them
A website 90% done for four months. A podcast idea sitting in the notes app since March. A newsletter template built and still waiting in drafts. If this sounds familiar, Sylvia Garibaldi has a diagnosis: it's not your marketing plan, your team...
#141 The Long Game of Referrals: Are Committees, Teaching and Awards Worth Your Time?
Online marketing works — LinkedIn, Google, and AI visibility all matter. But think about the last time someone actually referred you a client. Chances are it didn't happen because of a post — it happened because you crossed paths with them in a...