Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Episodes
91 episodes
#91 Your September Reset for Client Growth
September isn’t just back-to-school season—it’s the perfect fresh start for your practice. In this episode, you’ll learn how to reconnect with your happiest clients in a way that feels authentic, thoughtfully reignite quiet contacts, and carve ...
•
Season 1
•
Episode 91
•
23:07
#90 4 Untold Truths of Running Your Own Practice
Behind every polished courtroom scene or calm mediation table lies a reality few talk about—the messy, unglamorous truths of running your own practice. In this episode, Sylvia Garibaldi reveals four hard-hitting lessons every lawyer, mediator, ...
•
Season 1
•
Episode 90
•
22:29
#89 One Newsletter. Endless Referrals.
If you’ve ever felt like social media is just shouting into the void, this episode is going to change the way you think about staying connected with clients and colleagues. In Episode 89 of the Serve First, Sell Later Marketing Podcast, Sylvia ...
•
Season 1
•
Episode 89
•
33:46
#88 5 Steps to Fast-Track Referral Partnerships
Most professionals think building trust with referral partners takes years. It doesn’t. It takes a few intentional actions — done in the right order — in the first 10 days. In this episode of the Serve First, Sell Later Marketing Podcast, I sha...
•
Season 1
•
Episode 88
•
27:30
#87 How to Win Clients From Other People’s Audiences
You’ve probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that’s not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more ...
•
Season 1
•
Episode 87
•
23:08
#86 Rebranding from Litigation to Out-of-Court—What Actually Works
Thinking about leaving litigation behind and stepping into mediation, arbitration, or collaborative law? In this episode, Sylvia Garibaldi shares exactly how to make that shift with clarity and confidence. You’ll hear how to reframe your identi...
•
Season 1
•
Episode 86
•
33:10
#85 Turn One Webinar Into Clients
Tired of feeling invisible online or stuck in a referral drought? In this episode, you'll learn why one well-executed webinar can change everything—even during the summer. Discover how to attract high-quality leads, build trust fast, and finall...
•
Season 1
•
Episode 85
•
20:51
#84 Busting 6 Mindset Myths Blocking Your Growth
Think you’re not the “marketing type”? In this episode, Sylvia Garibaldi calls out six common mindset myths that keep smart professionals stuck. She shows why success in business development is more about how you think than what you do—and how ...
•
Season 1
•
Episode 84
•
26:59
#83 The Secret to a Predictable Professional Practice
If you don’t know where your clients are coming from, your marketing is flying blind. In this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi breaks down the one question every legal, mediation, or divorce profes...
•
Season 1
•
Episode 83
•
28:53
#82 The New Networking (Without the Ick) That Actually Grows Your Practice
Hate networking? You’re not alone – and you’re not doing it wrong. In episode 82 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi flips the script on everything you think you know about building a referral network....
•
Season 1
•
Episode 81
•
28:15
#81 How To Build Your Silent Pipeline on LinkedIn
In episode 81 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares actionable strategies for lawyers, mediators and divorce professionals to leverage LinkedIn to grow their practice. She discusses the importance of co...
•
Season 1
•
Episode 81
•
28:09
#80 Use AI to Create Smarter, Faster Content
Struggling to turn your expertise into scroll-stopping content? In this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down the hidden gap between being brilliant at what you do… and knowing how...
•
Season 1
•
Episode 80
•
26:31
#79 Building a Thriving Divorce Coaching Practice with Dr. Susan Korb Bernstein
In this engaging episode, Dr. Susan Korb Bernstein, a renowned figure in the divorce coaching world, shares her journey from educator to leading divorce coach. Susan offers invaluable insights into building a successful divorce coaching practic...
•
Season 1
•
Episode 79
•
40:16
#78 Launch a Book & Brand That Changes Lives – with Karen Goslin
In episode 78 of the Serve First, Sell Later Marketing podcast, host Sylvia interviews Karen Goslin, a seasoned therapist, speaker, and author of the transformative book, 'Yellow Paint: Learning to Live Again.' Karen shares profound insights in...
•
Season 1
•
Episode 78
•
40:39
#77 Don’t Sell Services. Sell the Feeling After.
In a world full of noise, facts don’t build trust – feelings do. In this powerful episode, Sylvia Garibaldi breaks down how professionals can cut through the clutter by creating emotional resonance in their marketing. She reveals...
•
Season 1
•
Episode 77
•
28:18
#76 The 80-20 Marketing Hack Your Competitors Wish You Didn’t Know
What if 80% of your new clients were coming from just 20% of your marketing efforts? In this insightful episode of the "Serve First, Sell Later Marketing Podcast," host Sylvia Garibaldi shares a shortcut to marketing clarity. She di...
•
Season 1
•
Episode 76
•
38:58
#75 The Secret to Keep Clients Coming
In this episode, host Sylvia Garibaldi dives into the reality that busy seasons don’t last forever—and why your current workload isn’t a guarantee for tomorrow. She shares relatable examples of professionals facing sudden slowdowns and lays out...
•
Season 1
•
Episode 75
•
25:43
#74 How Top Professionals Market Their Practices Without Lifting A Finger
In Episode 74, host Sylvia Garibaldi shares practical strategies to help busy legal and mediation professionals reclaim their time and consistently market their practices without sacrificing evenings or weekends. Sylvia introduces the power of ...
•
Season 1
•
Episode 74
•
25:10
#73 What Rainmakers Know: The Relationship Rules No One Teaches
In Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential...
•
Season 1
•
Episode 73
•
22:22
#72 How to Stand Out in a Crowded Legal or Mediation Market
In today’s episode, Sylvia Garibaldi tackles one of the biggest challenges for legal, mediation, and divorce professionals — how to differentiate yourself in an oversaturated market. With so many professionals offering similar services, standin...
•
Season 1
•
Episode 72
•
26:36
#71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks)
In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that driv...
•
Season 1
•
Episode 71
•
24:59
#70 How To Use LinkedIn To Get Booked As A Speaker
In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares so many golden nuggets about the power of LinkedIn and how to get booked as a speaker (that most people don’t know about)! She walks you throug...
•
Season 1
•
Episode 70
•
34:37
#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty
In episode 69 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the importance of maintaining visibility in uncertain times. She discusses how and why consistent marketing strategies are crucial for professional...
•
Season 1
•
Episode 69
•
22:57
#68 Two Brands. One Strategy. Wildly Different Results. Here’s Why.
In this episode, Sylvia Garibaldi, Founder and CEO discusses why marketing strategies that work for some professionals might fail for others. She introduces the concept of 'strategy influencers,' detailing eight key factors that influence the s...
•
Season 1
•
Episode 68
•
21:42
#67 What Top 1% Professionals Really Do When No One’s Watching (To Stay 10 Steps Ahead)
In this no-fluff episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi uncovers what the top 1% of legal, mediation, and divorce pros are doing behind the scenes to stay ahead while everyone else is stuck. If you’v...
•
Season 1
•
Episode 67
•
17:49