Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#108 Get More Clients: Authority vs Influencer Content for Lawyers & Mediators
If your social media gets likes but not consults, this episode is for you. Sylvia Garibaldi explains why influencer-style content often falls flat in high-stakes professional services—and what actually builds trust when people are deciding who to hire. You’ll hear why prospective clients aren’t looking to be entertained, but reassured, informed, and guided, and how authority-driven content quietly does the heavy lifting. This episode offers a clear, practical way to rethink your content so it supports real decisions, real referrals, and real growth.
What you’ll learn:
- 01:29 Why Your Social Media Isn't Converting
- 03:31 The Importance of Trust and Educational Content
- 06:33 Why Influencer Content Falls Short
- 10:09 Effective Authority Content Formats
- 15:09 Practical Examples of Authority Content
- 18:09 Educate, Solve, and Build Trust
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #80 Use AI to Create Smarter, Faster Content
- #97 It's Not the Algorithm — It's Your Message
- #63 Build Authority and Attract Clients with Confidence
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