Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#93 Beyond Billable Hours: The Non-Obvious Habits of Top-Earners (Part 1)
What if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professional or part of a firm, this conversation will show you how small, consistent actions can fuel big growth. If you’ve ever wondered how to stop waiting for opportunities and start creating them, this episode is for you!
In this episode, you'll learn:
- 01:31 Understanding Rainmakers
- 02:12 The Five Business Development Personas
- 03:21 The Power of Activator Behaviors
- 06:49 Diving into the Activator Playbook
- 07:06 The Bedrock of the Activator Mindset
- 08:51 Smart Networking
- 10:06 Leading with Value
- 11:14 Summarizing the Activator Model
- 15:14 Activator Launchpad: A Simple Plan
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #53 Transforming Law Firms Inside Out with Molly McGrath
- #62 Attract Clients: The "Serve First" Secret
- #73 What Rainmakers Know: The Relationship Rules No One Teaches
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