Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#105 Why Most Law and Mediation Marketing Plans Fail by February (And How to Build One That Survives 2026)
In this episode, Sylvia Garibaldi breaks down why marketing plans for law firms and mediation practices consistently fail by February, and more importantly, how to design a 2026 marketing plan that actually survives real-world conditions—busy calendars, emotional client work, court deadlines, and unpredictable weeks. This is not an episode about doing more marketing. It is about understanding why good plans collapse under pressure, and how to build a simple, realistic marketing structure that continues working when things get busy. If you are a lawyer, mediator, or divorce professional who wants consistent inquiries, referrals, and visibility—without chasing every new tactic—this episode is for you!
What you’ll learn:
- 01:43 Reflecting on Last Year's Success
- 02:43 Why Marketing Plans Fail by February
- 04:37 Emotional Overrides and Marketing Collapse
- 08:13 Outcome vs. Behavior-Based Plans
- 12:08 The Pitfalls of Doing Too Much
- 15:42 Designing Resilient Marketing Plans
- 19:35 Marketing as a Non-Optional Activity
- 23:48 Building a Sustainable Marketing Plan for 2026
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #104 How Law & Mediation Practices Can Get More Clients in 2026
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