Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#101 Your Name Is the Real Brand: Why Clients Google You, Not Your Firm
In Episode 101 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi breaks down why your name — not your firm’s — is your most valuable asset. Sylvia makes a compelling case for why personal branding is more important than ever, discussing why clients hire individuals rather than firms and how a strong personal brand can provide career insurance in an ever-changing industry. She breaks down the steps to building your personal brand intentionally, offering practical tips and actionable strategies that can be implemented immediately. Tune in to learn why personal branding is career insurance, how it supports your firm instead of competing with it, and the simple steps to build a reputation that travels with you — whether you’re staying in law, moving into alternative dispute resolution, or building your own practice.
In this episode, you'll learn:
- 01:34 The Importance of Personal Branding
- 03:10 Building Your Personal Brand
- 03:30 Common Misconceptions About Personal Branding
- 05:59 The Power of Online Visibility
- 09:04 Personal Branding as Career Insurance
- 15:00 Practical Steps to Build Your Personal Brand
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #86 Rebranding from Litigation to Out-of-Court—What Actually Works
- #95 What Thousands of Professionals Taught Me About Marketing That Works
- #57 Rebranding Made Simple
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