Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#86 Rebranding from Litigation to Out-of-Court—What Actually Works
Thinking about leaving litigation behind and stepping into mediation, arbitration, or collaborative law? In this episode, Sylvia Garibaldi shares exactly how to make that shift with clarity and confidence. You’ll hear how to reframe your identity, communicate your new direction, and build a brand that resonates. From social media strategies to referral relationship tips, this episode is packed with practical advice to help legal professionals grow a values-aligned, visible, and thriving practice!
Inside this episode, you’ll learn:
- 01:31 Shifting from Litigation to Alternative Dispute Resolution
- 03:06 Reinventing Your Brand
- 06:17 Defining Your Niche
- 09:56 Announcing Your Transition
- 14:04 Updating Your Online Presence
- 20:14 Building Referral Networks
- 24:43 Consistency and Metrics
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #6 Pivoting with Purpose: Your Toolkit for Successfully Transitioning Your Practice
- #3 Unleashing the Giant: The Untapped Power of Referral Partnerships
- #1 Online Visibility Made Easy
- #70 How To Use LinkedIn To Get Booked As A Speaker
- #57 Rebranding Made Simple
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Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here!
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