Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#6 Pivoting with Purpose: Your Toolkit for Successfully Transitioning Your Practice
Ever considered a career pivot and wondered how to reinvent your professional brand without starting from scratch? That's exactly what I tackle in my latest episode! Join me as I guide you through the process of transitioning to new services or practice areas. I take the examples of a family law attorney branching into mediation and a financial planner venturing into divorce financial planning. Regardless of what you’re transitioning to, you’ll be able to use this playbook for crafting a unique value proposition that distinguishes you in the marketplace and shed light on the power of a solid online presence.
If you're on the brink of unveiling new professional services or considering a gradual transition, this episode is your golden ticket. Discover how to update your branding elements and craft a compelling new narrative that truly embodies your evolved professional identity. I also explore the potential of co-branding opportunities to cement your standing in your new market. So, whether you're aiming for a slow burn change or ready for a significant reveal, you'll leave equipped with the tools to reshape perceptions and firmly establish yourself in your new professional arena. You don’t want to miss this episode!
Links mentioned:
Click here to listen to episode 1: https://www.buzzsprout.com/2266722/14081755
Click here to listen to episode 4: https://www.buzzsprout.com/2266722/14263981
Book a complimentary transition session here: https://calendly.com/sgandassociates/skyrocket-your-professional-practice-session?month=2024-01
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Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here!
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