Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#33 How Skyrocketing Your Following Couldn’t Be Easier
This episode dives into the strategies legal and financial professionals can use to establish themselves as thought leaders in order to help them skyrocket their followers and create a thriving community of fans. Sylvia Garibaldi, host of the Serve First, Sell Later Marketing podcast, discusses the importance of building a community of followers and the benefits of thought leadership, including increased credibility and visibility, attracting high-value clients and influencing industry trends. Sylvia outlines simple, key steps to take to achieve thought leadership status so that your work can make a bigger impact!
Resources Mentioned:
#12 How To Create Your Messaging That Gets Attention
#31 How To Turn Your LinkedIn Company Page Into A Client Magnet
#18 How To Fill Your Prospecting Pipeline
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Key Takeaways
- Establishing Thought Leadership: Introduction to the concept of thought leadership. Importance of becoming a trusted advisor and influencer.
- Leveraging LinkedIn and Social Media: Utilizing LinkedIn for client acquisition and thought leadership. Strategies for content distribution and engagement.
- Networking and Collaboration: Building genuine relationships through industry events. Collaborating with peers to enhance influence and reach.
- Providing Free Resources: Offering valuable resources like guides and consultations. Converting leads into clients through CTA.
- Staying Current and Innovating: Importance of staying updated on industry trends. Innovating to improve client experiences and processes.
Chapter Summaries
- Establishing Your Expertise (01:53)
- Creating Valuable Content (06:36)
- Leveraging Social Media (09:17)
- Networking and Collaboration (14:05)
- Offering Free Resources (17:26)
- Staying Current and Innovative (22:57)
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