Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#61 Is Your Marketing Pushing Clients Away?
Many professionals make a critical marketing mistake: they focus too much on their credentials and not enough on their clients’ problems. In this episode, Sylvia Garibaldi breaks down why your marketing should center on the client’s needs, not your resume. She shares practical steps to rewrite your messaging, audit your online presence, and strengthen referral relationships so that potential clients see you as the trusted guide they need.
In this episode, we discuss:
- [00:00] Why Clients Do Not Care About Your Credentials
- [04:51] How to Reframe Your Marketing for Maximum Impact
- [07:51] Why Referral Partners Alone Will Not Sustain Your Business
- [08:31] The Importance of Building an Online Presence
- [11:24] How to Improve Your Digital Footprint
- [14:14] Two Simple Ways to Strengthen Your Referral Network
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #54 The Credentials Trap and Why Marketing Wins
- #49 The Hard Truth: Why Being the Best Isn’t Enough
- #27 Why Referrals Don’t Easily Convert Anymore (And What To Do About It)
- #18 How To Fill Your Prospecting Pipeline
- #12 How To Create Your Messaging That Gets Attention
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Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here!
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