Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#66 Ditch Shiny Object Syndrome and Watch Your Practice Soar
In episode 66 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the detrimental effects of the shiny object syndrome on marketing strategies. Sylvia emphasizes the importance of consistency and presents actionable steps to avoid distractions, including setting clear goals, building a content calendar, and conducting regular marketing audits. Listeners are encouraged to focus on what works, resist the temptation to chase every new trend, and invest in long-term strategies that align with their strengths and attract high-quality clients. This is a must-listen!
In this episode we discuss:
- 02:21 Understanding Shiny Object Syndrome
- 07:09 The Cost of Inconsistent Marketing
- 13:30 Building a Consistent Marketing Strategy
- 20:25 The Importance of Regular Marketing Audits
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #44 Top Social Media Mistakes Professionals Make (And How to Fix Them)
- #21 Visibility Matters: Strategies to Stand Out
- #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding
- #13 Marketing Marathon: Strategies for Professional Practices
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