Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks)
In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning for emotional safety. Discover how trust has quietly replaced urgency, speed, and even strategy as the most powerful differentiator in your business. This episode is a must-listen for anyone looking to elevate their practice and engage in deeper, more meaningful client interactions.
In this episode, you’ll learn:
- Building Trust in Conflict Resolution (02:30)
- Techniques for Emotional Engagement (16:01)
- Building Trust Through Calm Marketing (18:31)
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty
- #50 Empathy's Role in Marketing From Client Care to Brand Building
- #41 How To Ensure That Your Consultations Convert Into New Clients
- #16 Expert Ways to Build Your Client’s Trust
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Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here!
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