Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#72 How to Stand Out in a Crowded Legal or Mediation Market
In today’s episode, Sylvia Garibaldi tackles one of the biggest challenges for legal, mediation, and divorce professionals — how to differentiate yourself in an oversaturated market. With so many professionals offering similar services, standing out is no longer optional — it’s essential. Sylvia walks you through the same step-by-step process she uses with her clients to help them identify their unique value, communicate it clearly, and attract their ideal clients. From discovering your superpower and niche to building your personal brand and leveraging technology, this episode is packed with practical advice you can implement right away.
In this episode, you’ll learn:
- (00:05) Why it’s more important than ever to stand out in a saturated market
- (04:15) How to identify your superpower by listening to what clients appreciate most
- (06:27) Personal branding 101
- (08:42)The importance of building real relationships
- (11:17) The four parts of a strong UVP. Appeal, exclusivity, credibility, and clarity — with actionable examples
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #21 Visibility Matters: Strategies to Stand Out
- #17 How Successful Professionals Build A Loyal Community
- #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding
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