Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#73 What Rainmakers Know: The Relationship Rules No One Teaches
In Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals, and become trusted leaders in their fields. Sylvia shares what authenticity really looks like in action, why surface-level networking falls flat, and offers five practical, relationship-building strategies you can start using right away. If you want to become a true rainmaker—not by being flashy, but by being real—this episode is your guide.
In this episode, you’ll learn:
- 01:11 Why being skilled is no longer enough to stand out
- 03:27 What authenticity in business really means
- 06:30 Five ways that rainmakers use to build deep, lasting relationships
- 09:17 How becoming a connector creates more opportunities
- 09:54 Why honesty and integrity build trust
- 11:33 How trust turns into referrals and builds reputation
- 12:22 The ripple effect of strong connections
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #62 Attract Clients: The "Serve First" Secret
- #50 Empathy's Role in Marketing From Client Care to Brand Building
- #26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up
- #16 Expert Ways to Build Your Client’s Trust
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Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here!
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