Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#78 Launch a Book & Brand That Changes Lives – with Karen Goslin
In episode 78 of the Serve First, Sell Later Marketing podcast, host Sylvia interviews Karen Goslin, a seasoned therapist, speaker, and author of the transformative book, 'Yellow Paint: Learning to Live Again.' Karen shares profound insights into the world of accountable therapy, illustrating how personal issues can become opportunities for growth. The episode also delves into the strategic marketing plan behind the book, including the grand launch at the Oscars and ongoing promotional efforts. Karen discusses the multi-faceted approach to expanding her brand, from speaking engagements to creating multiple revenue streams. This episode is packed with valuable strategies and inspiration for anyone interested in writing a book, building a personal brand, or expanding their services. A must-listen!
In this episode you will learn:
- 03:02 Karen's Journey: From Therapist to Author
- 04:43 Core Messages of 'Yellow Paint'
- 10:04 Understanding and Overcoming Core Wounds
- 15:04 The Book Launch: Strategies and Challenges
- 29:05 Marketing Insights: Consistency and Credibility
- 31:54 Expanding Services and Revenue Streams
Resources:
- Yellow Paint Website
- Buy Karen's book Yellow Paint
- Book a call with Karen
- Karen Goslin & Associates
- Connect with Karen on Linkedin
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