Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#79 Building a Thriving Divorce Coaching Practice with Dr. Susan Korb Bernstein
In this engaging episode, Dr. Susan Korb Bernstein, a renowned figure in the divorce coaching world, shares her journey from educator to leading divorce coach. Susan offers invaluable insights into building a successful divorce coaching practice, effective marketing strategies, and the importance of reframing the mindset around divorce coaching. She discusses her methods for client acquisition, the role of networking, and how offering free consultations and informational sessions on Zoom can aid in converting potential clients. She also touches on the importance of finding a niche, dealing with imposter syndrome, and the need for continuous education and mentorship among divorce coaches. This episode is a treasure trove of practical advice and inspiration!
In this episode you will learn:
- 06:22 Building a Network and Referral Partners
- 09:11 Marketing Mistakes and Lessons Learned
- 19:44 Targeting Your Ideal Market
- 20:22 Proactive vs. Reactive Marketing
- 21:05 Addressing Imposter Syndrome
- 29:39 Handling Unique Client Needs
Resources:
- Susan's Facebook
- Susan's Instagram
- Susan's Linkedin
- Susan's divorce coaching website
- Susan's divorce coaching website for kids with special needs
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Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here!
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