Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#135 Growing a Practice into Mediation and Arbitration with Carolyn Daly
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Carolyn Daly, Partner and Chair of the Family Law Group at Cohen Seglias, has spent nearly three decades building one of the most respected family law practices in New Jersey , a Supreme Court Certified Matrimonial Attorney and Fellow of the American Academy of Matrimonial Lawyers, trusted with referrals from judges and colleagues alike. So why is she becoming more intentional about mediation and arbitration now?
In this episode, Carolyn shares what actually built her book of business — and it's not what most professionals think. She talks about the one question she asks nearly every client, why "serve first, sell later" is a practice and not just a philosophy, and the surprisingly personal way she reads what's really going on inside a family. We also dig into New Jersey's little-known Med-Arb process, a court-approved tool that can save a case from stalling over just one or two unresolved issues.
Whether you're a lawyer, mediator, or divorce professional thinking about your own next chapter, this conversation is a masterclass in building a reputation that refers itself!
What you’ll learn:
- 01:45 Meet Carolyn Daly
- 03:04 Career Highlights Overview
- 06:22 Early Clients Referrals
- 10:46 Listening Builds Trust
- 13:12 Reputation And Networking
- 16:46 Leadership With Intention
- 26:05 Shift To ADR Focus
- 27:11 Arbitration Explained
- 32:10 Public Awareness Gap
- 33:34 Med-Arb In New Jersey
- 36:57 Referral Partners Fit
Carolyn’s bio:
Carolyn N. Daly, Esq. is a New Jersey family law attorney with more than 30 years of experience helping individuals and families navigate difficult and often deeply personal legal issues. She is a Partner at Cohen Seglias and Chair of the firm's Family Law group. Her practice increasingly focuses on Alternative Dispute Resolution, including mediation and arbitration, as well as strategic family law counsel in complex financial and high-conflict matters.
Carolyn believes ADR can often help families reach resolution more quickly, privately, and with greater control than traditional litigation. Just as importantly, it allows parties to craft practical solutions tailored to their family’s particular needs, priorities, and future.
Known for her calm, direct, and compassionate approach, she helps clients and counsel cut through conflict, understand their options, and move toward informed decisions and workable outcomes. She is certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, a Fellow and past President of the New Jersey Chapter of the American Academy of Matrimonial Lawyers, a trained mediator, and an AAML-certified arbitrator.
Connect with Carolyn:
LinkedIn Profile: https://www.linkedin.com/in/carolynndaly/
Bio: https://www.cohenseglias.com/attorney/carolyn-daly/
Website: https://www.cohenseglias.com/practice/family-law/
Family Law Facebook page: Cohen Seglias Family Law | Facebook
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